Event Category: All Events

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  • From January 1, 2018

Location: Room 357 Levin Building   Feng Sheng and Scott Rennie Wharton Neuroscience Initiative University of Pennsylvania   The neuroscience of branding   Brands are a relatively recent symbolic system. How brands, and the companies they represent, are processed in the human brain remains poorly understood. Here in two fMRI studies, we try to answer […]