Event Category: All Events

  • Category All Events
  • From January 1, 2018
  • To May 9, 2022

Location: Room 357 Levin Building   Feng Sheng and Scott Rennie Wharton Neuroscience Initiative University of Pennsylvania   The neuroscience of branding   Brands are a relatively recent symbolic system. How brands, and the companies they represent, are processed in the human brain remains poorly understood. Here in two fMRI studies, we try to answer […]