Location: Room 357 Levin Building Feng Sheng and Scott Rennie Wharton Neuroscience Initiative University of Pennsylvania The neuroscience of branding Brands are a relatively recent symbolic system. How brands, and the companies they represent, are processed in the human brain remains poorly understood. Here in two fMRI studies, we try to answer […]
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Coren Apicella Department of Psychology University of Pennsylvania Before we got WEIRD: Hunter-gatherers and the evolutionary origins of cooperation Location: Tedori Family Auditorium, Levin Building lower level