Joe is the Baird Term Professor of Psychology and Marketing at the University of Pennsylvania. He studies the psychological and neural mechanisms of human decision making, using an integrated empirical approach that borrows from economics, the psychology of judgment and decision making, and social and cognitive neuroscience. He received his B.S. from Emory University in 1996 and his Ph.D. in Neuroscience from the University of Pennsylvania in 2004. He was a post-doctoral scholar at the Institute for the Interdisciplinary Study of Decision Making at NYU, before re-joining Penn in the Department of Psychology in 2008. He is a past recipient of the Early Career Award and the current President-Elect of the Society of Neuroeconomics. His research is supported by the National Institute of Drug Abuse, the National Institute of Mental Health, the National Cancer Institute, and the National Science Foundation. He has given public talks at the Franklin Institute and Philadelphia Science Festival and his work has been featured in the New York Times, Washington Post, Newsweek, NBC News and Freakonomics.com.